IP addresses are not available in your Google Analytics reports So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.
Another query we ran across in our research was “Does google analytics collect ip addresses?”.
Although the data from each user’s service provider (ISP) are visible in your reports, their IPs are not. So, while Google does collect IP addresses, Google doesn’t provide that data to end users . The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.
When users land on your website, your Google Analytics tracking code collects their IP addresses. But Google str ips IP data before it enters your reports. So although you can’t see user IPs in Google Analytics, your account still collects this data . What reports does this IP data enable?
This begs the query “How does IP tracking work in Google Analytics?”
That means every Google Analytics hit from your tags is attached to an IP address. But Google truncates this data before it enters your analytics reports. So it’s not something you can access via the reporting interface. To get a clear understanding of how IP tracking works in GA, let’s walk through how Google processes your analytics data.
You see, some Analytics users have to anonymize IPs due to the tracking regulations in their area. You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site. Google Analytics data configuration After collection, IP addresses enter the configuration and processing stages of Google Analytics.
What happens if I Send my IP address to Google?
As @nyuen answered, sending personal information (like names, email addresses or any similar data like IP addresses) to Google is prohibited. Doing so is against their terms of service and could result in your account being terminated and your data destroyed.
How to comply with the GDPR with Google Analytics?
The GDPR requires you to list Google Analytics and its cookies in your website’s privacy policy. Step 3 – turn on IP Anonymization in your Google Analytics account An IP address is defined as personal data in the EU’s GDPR.