When users land on your website, your Google Analytics tracking code collects their IP addresses. But Google strips IP data before it enters your reports. So although you can’t see user IPs in Google Analytics, your account still collects this data.
IP addresses are not available in your Google Analytics reports So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.
How does IP tracking work in Google Analytics?
That means every Google Analytics hit from your tags is attached to an IP address. But Google truncates this data before it enters your analytics reports. So it’s not something you can access via the reporting interface. To get a clear understanding of how IP tracking works in GA, let’s walk through how Google processes your analytics data.
During the processing stage, Google transfers data to a reporting database, which strips IP addresses along the way. Any IP data that hasn’t already been anonymized, or filtered, gets scrubbed at this point. Although the data from each user’s service provider (ISP) are visible in your reports, their IPs are not.
Can I see IPS in Google Analytics?
The standard Google Analytics tracking installation collects your users’ IP addresses. Now, you might be thinking: “What are you talking about, I can’t see IPs in my analytics account. ” When users land on your website, your Google Analytics tracking code collects their IP addresses.
How to block Google Analytics from tracking your IP address?
Now enter your IP address which you don’t Google Analytics to track. Then under Apply Filter to Views select All Web Site Data and click on Add. Now scroll down a bit and select Save. Thus, a new filter has been created which will now block Google Analytics from tracking your IP address.
When you anonymize IP in Google Analytics, the last three digits from your website visitor’s IP address are automatically dropped/deleted. In other words, the IP anonymization feature sets the last octet of IPv4 user IP addresses and the last 80 bits of IPv6 addresses to zeros.
How to anonymize IP addresses in Google Analytics?
You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site. Google Analytics data configuration After collection, IP addresses enter the configuration and processing stages of Google Analytics.
What happens if I Send my IP address to Google?
As @nyuen answered, sending personal information (like names, email addresses or any similar data like IP addresses) to Google is prohibited. Doing so is against their terms of service and could result in your account being terminated and your data destroyed.