The standard Google Analytics tracking installation collects your users’ IP addresses. Now, you might be thinking: “What are you talking about, I can’t see IPs in my analytics account.” When users land on your website, your Google Analytics tracking code collects their IP addresses. But Google strips IP data before it enters your reports .
This begs the query “Can I see IP addresses in Google Analytics?”
When users land on your website, your Google Analytics tracking code collects their IP addresses. But Google strips IP data before it enters your reports. So although you can’t see user IPs in Google Analytics, your account still collects this data. What reports does this IP data enable?
One of the next things we asked ourselves was: how does IP tracking work in Google Analytics?
Another answer is that means every Google Analytics hit from your tags is attached to an IP address . But Google truncates this data before it enters your analytics reports. So it’s not something you can access via the reporting interface. To get a clear understanding of how IP tracking works in GA, let’s walk through how Google processes your analytics data.
How do I anonymize IPS in Google Analytics?
Some Analytics users have to anonymize IPs due to the tracking regulations in their area. You anonymize IPs by adding a function to your tracking code that tells Google not to track IP data on your site. Google Analytics data configuration After collection, IP addresses enter the configuration and processing stages of Google Analytics.
Why can’t I track my location in Google Analytics?
When it comes to location tracking in Google Analytics, it means that GA has not been able to find out where the user is located from their IP address. A lot of visits that cannot be determined come from mobile devices. Navigating the Google Analytics location report There are many different ways to use the GA location report to your advantage:.