Google Analytics is a free website tracking tool and platform that collects data on how users interact with your website. Once the data is collected, Google Analytics sorts the data into easy-to-read interactive reports, which is what we see in the platform.
What is Google Analytics Analytics API and how does it work?
It is a code through which Google Analytics knows it must track your website visitors and any action they perform. It’s made up of a programming language called Java. Script and looks something like this: You don’t need to understand the contents of the code, but you might like to know how it all works .
What is JavaScript in Google Analytics and how does it work?
But importantly for Google Analytics, Java. Script allows your computer to send and receive messages to other computers connected to the internet. When you visit a site that has implemented Google Analytics, the site will ask your computer to temporarily download some Java. Script instructions from Google Analytics.
What can you do with Google Analytics?
Once you’ve created an account and added the tracking code, it’s time to see what can you do with Google Analytics. As you start, you’ll arrive at Google Analytics home. It gives you a quick overview of how your website is performing. For instance, you can see:.
These Google Analytics features are all about measuring the traffic and their flow on your site. This includes session durations, measuring bounce rates, and measuring new visitors and people who visit your site often; it also has the ability to show how your visitors come to the site and what phones or internet connections they use to access it.
Do you need to understand the contents of Google Analytics code?
You don’t need to understand the contents of the code, but you might like to know how it all works. When a user visits your website, Google Analytics will drop a cookie on the user’s browser.