As you probably have noticed by now, Google Analytics does not actually record Instagram-referred visits as a separate source, leaving them mixed with other unrecognized medium sources . Your Google Analytics dashboard does not record Instagram traffic as referral links.
You could be wondering “Does Google Analytics track Instagram traffic?”
Some have found that until recently, the two platforms didn’t integrate very well, with Instagram traffic ending up under “direct traffic” in Google Analytics reports. Since referrer information couldn’t be tracked from the app to your mobile browser, it was difficult for Google Analytics to identify traffic coming from Instagram.
If you use Google Analytics for measuring your website’s online traffic, you can certainly use Google Analytics to measure Instagram engagements as well. But the first thing you must do is determine your reason for using Instagram and set your KPIs. Here’s what can you measure?
How do I track Instagram traffic?
Google Analytics Instagram Reporting Google Analytics Social Media Reports (available from Traffic Sources > Social) and Multi-Channel Funnel feature (shown in the video) can help you isolate the contribution you are getting from Instagram. Tip: Look at trends to set targets to grow the Total visits and sales from the channel.
You can find this data in Facebook Ads Manager. Save time managing your Instagram presence with Hootsuite: Schedule posts and Stories ahead of time, and monitor your efforts using our comprehensive suite of social media analytics tools. Try it free today. Easily track Instagram analytics and generate reports with Hootsuite.
Can google analytics be blocked?
Many businesses integrate Google Analytics into their websites to track visitor statistics and gather valuable web metrics. However blocking Google Analytics is more widespread now due to various privacy concerns. Once a person blocks Google Analytics, that person is not being tracked, and nothing is sent to Google Analytics servers.
Can ad blockers block Google Analytics?
The majority of ad blockers have options to block Google Analytics (GA) and block attempts from the GA Java. Script library to send or retrieve data from analytics servers. Some blockers even block Google Analytics by default.
Why is Google Analytics not working?
This article/survey is from 2016. Please note that blocking or hindering of Google Analytics, one way or the other, is even more widespread now. This is still due to ad blockers, but also due to browser technologies such as ITP and ETP implemented by Safari and Firefox.
How to block Google Analytics on your firewall?
If your firewall can block DNS requests to particular domain names, you can add a rule to block the domain google-analytics. Com and www., and google-analytics. Com to opt-out Google Analytics. Using Hosts file to block Google Analytics You can also opt-out Google Analytics by assigning the domain name to a different IP address in the hosts file.
This of course begs the inquiry “How to block Google Analytics DNS requests?”
Before a DNS request is performed, the local hosts file is used to see if the host name / domain name has been assigned a specific IP address. Similar to blocking Google Analytics DNS request, you can assign a domain to a different IP address inside the hosts file.