Yes, it still is. You can track social media performance using Google Analytics. Interestingly, with Google Analytics you can track those metrics which are directly related with your business.
You may be asking “How do I add social media traffic to my Google Analytics?”
I built a custom report that will show you all of the social media traffic to your website. Just click this button and then select the Google Analytics account you’d like to add it to. Click here to add our social traffic report to your Google Analytics.
How can Google Analytics help your social media campaigns?
With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. With that knowledge, you can drive more traffic and leads to your website— while also proving the ROI of social. You can even use Google Analytics to track vital social media metrics with just a few simple steps.
The next thing we wanted the answer to was; how to view social media report in Google Analytics?
One source stated follow the below steps to view the social media report of your site in Google Analytics. Log in to Google Analytics and select the right website for which you’d like to view the social media report. In the left taskbar, navigate to Acquisition » All Traffic » Channels. You can view a detailed Channels report. Now click on the Social column.
Can I use Google Analytics on my website?
Any website can use Google Analytics. All you have to do is install a tracking code on your site (Note: There are several ways to set this up.).
What google analytics can do?
Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. With Google Analytics, you can track return on investment (“ROI”) for your online marketing.
What can you do with Google Analytics 5?
Here are nine awesome things you can do with Google Analytics 5 that will help you get the most out of your analytics information and use it to improve your website’s content, conversions, and user experience. See your most important analytics data first.
What is the most useful Google Analytics report?
CJ Xia of Boster Biological Technology adds, “I believe that the Goal Overview Report is the most useful Google Analytics report. With this report, a user can set up specific interactions such as download and submit forms, track as a goal. This report is valuable for the user to see what pages are driving conversions and set a time frame.
How can Google Analytics help with Mobile improvements?
Google Analytics will show you mobile improvements opportunities that you can make on how to cater to the needs of your target audiences plus generate leads through the innovations that you make on your website that caters to smartphone users.”.