How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources, to the number of hits per month, Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.
Another popular inquiry is “How does Google Analytics collect data?”.
The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request. Show activity on this post.
Does google analytics collect personal data?
And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.
Another thing we asked ourselves was; what information does Google Analytics collect about you?
The default information from Google Analytics gives you information about the page, the browser, and the user – but you aren’t limited to this basic user information! If we know more about the page or the user, we can customize the information we send in order to collect more comprehensive data.
One more query we ran across in our research was “How does Google Analytics track user interaction?”.
Because Google Analytics uses anonymous tracking, it doesn’t allow you to deeply track user-level interaction. For some sites, especially those that require users to sign up and log in, it’s important to understand how individual users move from page to page. It’s similarly important to know or how one session differed from another.
What data is collected in the analytics script?
The analytics script collects a lot of information about a visit to your site, from the page they visit (utmdt) to the resolution of the computer screen it was viewed on (utmsr). Not all parameters are sent with each page load; for example, ecommerce data is only sent on pages where it is relevant.
How do I send data to Google Analytics?
With Universal Analytics, we can now send data into Google Analytics from any internet-enabled device by simply following a specific set of instructions, called the Measurement Protocol. Parameters are added to the Measurement Protocol in order to further customize the information GA receives.
Can I store personal data in Google Analytics?
1) Google Analytics doesn’t allow you to store most kinds of personal data In its processing terms. Google forbids users from collecting all types of personal data other than: Online identifiers, including cookie identifiers, internet protocol addresses and device identifiers; client identifiers.
Does the standard Google Analytics setup comply with GDPR?
The answer is, No. It’s my understanding that the standard Google Analytics setup does not comply with GDPR . And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.
Should I avoid sending PII to Google when collecting analytics data?
Avoid sending PII to Google when collecting Analytics data. To protect user privacy, Google policies mandate that no data be passed to Google that Google could use or recognize as personally identifiable information (PII). PII includes, but is not limited to, information such as email addresses, personal mobile numbers, and social security numbers.