The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. To be clear upgrading to Google Analytics 4 does not mean that your existing data from Univeral Analytics (that many are calling GA3) will be transferred over to Google Analytics 4.
The answer is once again it depends. While the reporting features in GA4 are still lacking (compared to Universal Analytics at the end of 2021), you can do analysis in Big. Query and also use tools like Google Data Studio. If you are comfortable with these tools, then you are free to use just Google Analytics 4 and then do the analysis in GDS & BQ.
Can I upgrade my universal analytics property to Google Analytics 4?
Google Analytics 4 is just a few clicks away! While you can’t “upgrade” a Universal Analytics property, you can upgrade your whole tracking system by adding Google Analytics 4. By setting up a GA4 property, you’ll be able to track in parallel with your existing Universal Analytics properties.
This begs the inquiry “What’s new in Google Analytics 4?”
Some have found that while Google Analytics 4 offers some cool features (such as funnels or pathing), there are still many features that users are missing (compared to the older Universal Analytics). Will all of those missing features be added later?
How do I set up Google Analytics with GA4?
This means you don’t really have to do anything. Just go to your Google Analytics account and open the property. The new GA4 interface will have simply replaced the old Universal Analytics interface. As long as your App+Web property was successfully tracking data before, then you’re good to go.
Is the Google Analytics certification test worth it?
There is no point in Googling the whole test, if you don’t understand the fundamental elements of Google Analytics. What good would the certification do for you? It only makes since if you are an analytics expert, and need to renew your certification.
This is what my research found. i have a BS in Data Analytics and took this course to see what it was about and how in depth the content was. It truly is a beginner level course. You may struggle with some of the topics if you don’t have a technical background but the material isn’t hard to understand and the content does a good job of guiding you.
How do I become a data analyst at Google?
To get hired you need to: Learn: Excel, SQL, Tableau, and R Complete a few case studies Build a personal brand (Google site) Volunteer just to get the experience (Job ready doesn’t = employed in 6 months) Add those projects to your site Help other analysts, write articles, etc. Outshine 100k other students.