When attributing these engagements to conversions, there is a better way to measure Instagram. If you use Google Analytics for measuring your website’s online traffic, you can certainly use Google Analytics to measure Instagram engagements as well. But the first thing you must do is determine your reason for using Instagram and set your KPIs.
Does Google Analytics track Instagram traffic?
Until recently, the two platforms didn’t integrate very well, with Instagram traffic ending up under “direct traffic” in Google Analytics reports. Since referrer information couldn’t be tracked from the app to your mobile browser, it was difficult for Google Analytics to identify traffic coming from Instagram.
If you use Google Analytics for measuring your website’s online traffic, you can certainly use Google Analytics to measure Instagram engagements as well. But the first thing you must do is determine your reason for using Instagram and set your KPIs. Here’s what can you measure?
Instagram analytics are how you understand the performance of your posts and your account overall. Whereas Instagram metrics are individual stats, Instagram analytics help you interpret those stats and see patterns in them.
The tool lets you track the performance of your Instagram campaigns, analyze your post performance and gain insights about your community. It also lets you create and export customizable reports to share with your team.
What are the most common Instagram referral sources in Google Analytics?
The most common Instagram referral sources in Google Analytics are: m., and instagram. , and com lm., and instagram., and com l., and instagram., and com instagram. Com Pinterest Referrals When it comes to Pinterest referrals sources, these can be overwhelming as there are so many of them!
How can Google Analytics help your social media campaigns?
With Google Analytics, you can learn exactly the type of content your audience responds to and the social networks they prefer. With that knowledge, you can drive more traffic and leads to your website— while also proving the ROI of social. You can even use Google Analytics to track vital social media metrics with just a few simple steps.