, you Tube ads are part of the Google Display Network (GDN). They’re a way of advertising on You. Tube or in search results to maximize user reach. Since they’re part of Google, advertisers benefit from the vast user data available from Google. This data can be used to create a highly focused target audience.
This of course begs the question “What is YouTube advertising and how does it work?”
Hire yourself and start calling the shots., you Tube advertising, done through Google Ads, is a way of advertising your video content on You. Tube or in search results so you can maximize your user reach.
There are three methods for how to advertise on You. Tube with videos: True. View in-stream ads, True. View video discovery ads, and bumper ads. There are also display ads, overlay ads, and sponsored cards on You. Tube — but they aren’t proper video advertising. Let’s look at how each of You. Tube’s video ad types works.
In the US alone, You. Tube made $4.96 billion in net advertising revenues in 2019 and is estimated to make $5.47 billion in 2020 (Statista). There’s no doubt that You. Tube advertising is worth it. But how do you do it?
Combined with You. Tube’s high-level targeting, the You. Tube video ad format is one of the most powerful advertising platforms globally. It’s an accessible and affordable way to spread your video content to your target audience that’s shown to make a difference. How do You. Tube ads work? They’re different from any other platform.
What is a YouTube video discovery AD?
A video discovery ad is basically an ad inside the You. Tube platform that advertises one of your videos or campaigns. Users that decide to click through on the ad will then watch a particular video. (These ads are different from display ads that are shown on You. Tube, in that they don’t directly lead to a landing page.).
What is a YouTube bumper AD?
, bumper you Tube ads are the third type of You. Tube video ad available to marketers. These non-skippable video ads play before a viewer’s chosen video and must be less than 6 seconds long. Like non-skippable You. Tube ads, advertisers pay for bumper ads on a CPM basis.
How long can a YouTube video ad be?
, you Tube states that the maximum length a True. View video ad can be is 6 minutes and the minimum is 12 seconds. Now, there are two main types of True. View ads: in-stream ads and discovery ads. Let’s take a closer look at each of them., true View in-stream ads play before a viewer’s chosen video.
Are video ads worth the work?
While video ads take more work, they’re also one of the best ways to build brand awareness and encourage conversions. Still, you need to make sure people see your videos to make an impact.