Marketo was founded in 2006 by Phil Fernandez, Jon Miller and David Morandi, all formerly of Epiphany. Their goal was to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs.
On November 2012, Marketo introduced Launch. Point, an app and services network for the “marketing nation” of technology partners and professional service providers. By 2013, Marketo filed for initial public offering and went public on May 17, 2013.
With the acquisition now closed, Marketo CEO Steve Lucas will continue to lead the Marketo team as part of Adobe’s Digital Experience business, reporting to Brad Rencher. Adobe offers the industry’s only end-to-end solution for content creation, marketing, advertising, analytics and commerce.
Is marketo owned by adobe?
Marketo is Software-as-a-Service (Saa. S)-based marketing automation software owned by Adobe and built to help organizations automate and measure marketing engagement, tasks and workflows.
Is Marketo owned by Adobe?
In 2018, Marketo was acquired by Adobe Inc. Phil Fernandez, Jon Miller, and David Morandi, all formerly of Epiphany. Sought to help chief marketing officers and their teams be able to demonstrate the return on investment for their marketing programs. In 2006, they founded Marketo.
SAN JOSE, Calif.– ( BUSINESS WIRE )–Adobe (Nasdaq: ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments.
Adding Marketo’s engagement platform to Adobe Experience Cloud will enable Adobe to offer an unrivaled set of solutions for delivering transformative customer experiences across industries and companies of all sizes.
Is Marketo a leading marketing automation tool?
Marketo is one of the more popular tools alongside Adobe Campaign, Hub. Spot, Oracle Eloqua, Salesforce Pardot, Act-On and Sharp. Spring, each of which were called “leading” in a December 2019 report from Trust. Radius, “The Buyer’s Guide to Marketing Automation Software.”.
Some believe that in August 2017 Marketo announced that it will move all of its marketing automation software onto Google Cloud Platform as part of a six-year alliance to integrate Google’s tools into Marketo’s products, however, this was paused in 2019.