The reason your campaigns might be going to spam is because your emails appear to be coming from Mail. Chimp’s mail servers rather than your own. To ensure that your recipients’ servers get the message that you are a real person, you’ll have to authenticate your domain.
When you send through Mailchimp, your email is delivered through our servers, so if one person sends spam, it could affect deliverability for our other users. That’s why we work vigilantly to keep our sending reputation intact, and it’s important that all users abide by our Terms of Use.
Why do my emails end up in spam folder?
If a lot of your recipients click the Report Spam button in their email client (e. g, Gmail, Yahoo), those services can start to block your campaigns and deliver straight to the spam folder .
How do I know if my emails are going to spam?
If a number of users click the Report Spam button, your emails might be going to spam even if you follow all the said recommendations. In Mailchimp, there is no way of knowing if a campaign has been flagged as spam, however reports can shed lots of insight that can help you with your campaign’s performance.
Aggressive spam filters may label a legitimate campaign as spam or junk, even when you follow email marketing best practices. If this happens to you, ask your subscribers to import a list of Mailchimp’s sending domains to their Safe Senders list in Outlook.
What happens when I verify my domain with MailChimp?
When you “verify” your domain with Mailchimp, all you’re doing is giving them permission to spoof your domain. This means that subscribers on the receiving end of your email will see your name and email as the sender, but there will be a via beside it (e. g. via gmail. mcsv. net or mailchimpapp. net).