Google search algorithms are not impartial. They can be biased, just like their designers. Search patterns matter because sites like Google are becoming increasingly powerful arbiters of public information. Search results are not objective truths.
One source proposed it was far easier to introduce bias and then talk about the bias than it would have been to attempt to do unbiased work and defend it as unbiased. For that reason alone, the Trump administration’s recent complaints that Google’s search engine is biased are almost certainly true. The nature of the bias, however, has not been determined.
Why is google search so biased?
So even if Google were unbiased, the results from Google search would look biased, because of what appears to be an overwhelming bias in the news media. The big problem with Google, however, is likely not political bias but financial bias.
Is Google biased or non-partisan?
Based on our data-driven study, we found that 63% of Google’s search results were non-partisan. While 32% of the results came from left-leaning publications versus 5% of results coming from right-leaning websites. Now you may see 32% vs 5% and think that Google is biased. But here’s the truth:.
Yet Google’s attempt to remedy “bias” paradoxically creates bias. One way to define bias is any manipulation of search results to achieve a political or sociological aim.
It’s not perfect and the results lean left, but it’s likely not because Google’s algorithms are biased . It’s because those left-leaning websites are simply better at SEO. Now there is one thing that can’t be quantified, but it could make Google results biased in some cases.
Is Google manipulating its search results?
Second, in the last few years, Google appears to have begun manipulating its search results — especially on controversial topics. This becomes quite evident when comparing Google’s search results to its competitor search engines, such as the more politically neutral Duck, duck, and go. When we use search engines, there is more at stake than meets the eye.