Google Search puts the world’s information at your fingertips, helping people find helpful results for billions of queries every day . From ranking systems to features that show up when you search, this series explains what makes Google useful and how we connect you to the information you’re looking for.
This begs the inquiry “How does Google generate search results?”
Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system.
How does Google work?
Google analyzes the content, images, and video files in the page, trying to understand what the page is about. This information is stored in the Google index, a huge database that is stored on many computers. Serving search results: When a user searches on Google, Google tries to determine the highest quality results.
There isn’t a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. Some pages are known because Google has already visited them before. Other pages are discovered when Google follows a link from a known page to a new page.
What sets Google apart from other search engines?
What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called Page. Rank, which assigns each Web page a relevancy score.
How does Google get information about my website?
Go behind the scenes of Google Search and listen to our SEO podcast, Search Off the Record. Google gets information from many different sources, including: User-submitted content such as your Business Profile and Google Maps user submissions.