Google Analytics provides information on who the people visiting your website are in terms of demographics, geography, and their general interests online. In addition, you can see what browsers they use and what devices they’re coming from.
Why is the data in Google Analytics important?
The data in Google analytics is extremely important to look at for many reasons and if you don’t you could be missing out on very valuable website tweaks that you could be making to increase the efficiency of your website.
“ The Audience Overview report is by far the most useful tool in Google Analytics because it provides an overall snapshot of the traffic going to your website,” says Sam Olmsted of Tampa SEO Services, Inc.
While we were writing we ran into the query “What information does Google Analytics track?”.
Some authors claimed google Analytics tracks that information too. The Behaviorsection in Google Analytics provides information on which pages people often come to first on your website, what pages they click through to next (if any), and how long they spend on your website.
Why is google analytics free?
Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements. Plausible Analytics has no part in that business model. No personal data is being collected and analyzed either.
Well, yes and no. Google Analytics is what they call a “freemium” service, meaning that small businesses can use the service without paying a monthly charge, but if you want more advanced features or the ability to do more with the service, there is a recurring fee.
Should I use Google Analytics on my website?
Google Analytics is used by millions of websites in order to learn more about their visitors. I used Google Analytics and for years it was one of the first things I integrated on a newly launched site. More recently my thinking about this has changed. Using Google Analytics is a habit website owners, bloggers and web developers should try to stop.
Why web analytics is important to grow your business website?
Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most popular and free version that websites can use is Google Analytics.
How to get started with Google Analytics?
But Google Analytics is very intuitive for even newbie website owners with basic level tech skills to figure out. Get Started with Google Analytics To get started, you only have to set up an account with Google Analytics, add your website as a property, and add the tracking code provided to the pages on your website.