Since 2012, You. Tube has been automatically “demonetizing” (yep, a word You. Tube insists on using) some videos because its software thought the content was unfriendly for advertisers. , many you Tube video makers didn’t realize this until last week, when You. Tube began actively telling them about it.
, you Tube channel demonetization occurs after a community reviewer determines that your video is not advertiser-friendly —that is, it’s a piece of content that You. Tube’s partner brands may not want to be associated with, in the eyes of the patrons that they’re trying to reach.
Yet another inquiry we ran across in our research was “Why do YouTubers get demonetized?”.
The main reason given by You. Tube for demonetization is that the video (or channel) in question doesn’t meet their advertiser-friendly content guidelines. There are many topics considered not suitable for ads. Here’s the list of the main ones as given by You. Tube: This list seems pretty straight-forward and understandable.
”Demonetization” is the You. Tube community’s word of the day, the year, and the future. If creators can’t monetize their videos, it becomes increasingly more difficult to earn a living from making videos full-time.
, you Tube has confirmed to us that the demonetization algorithm checks every new video upon upload and will immediately demonetize a video it flags. Even now that the notification and appeals process is in place, a video could still be demonetized for hours or days after upload while the manual review is pending.
What is YouTube’s demonetization policy?
“As such, all videos focused on this topic will be demonetized until further notice,” Tom Leung, product officer at You. Tube, said in a recent video. The policy exists to protect advertisers.
You could be wondering “How to improve the demonetization algorithm for YouTube videos?”
The video manager should allow creators to sort videos by demonetization so that there is an easy way for them to review their demonetized videos without digging through hundreds of videos. Use data from manual spot checks and remonetized videos to refine the demonetization algorithm.
, you Tube’s demonetization policy is a step in the right direction, but there’s room for significant improvement. In 2012, You. Tube began demonetizing videos based on new advertising-friendly guidelines.
Why do unboxing videos get demonetized?
There are a few reasons why a video could get demonetized, certainly with the “new” monetization policy updates. However, not all “unboxing videos” get demonetized. A company may not want their product to be unboxed. Unboxing a video can often be seen as “free advertising” for a company.
Should you appeal a demonetized video?
Having to go through an appeals process OR having a video stay demonetized could have the unintended consequence of discouraging creators from making edgy, interesting content.