Any time an email – when images are turned on in an email client – contains a hidden tracking pixel and has the opportunity to ping the originating server (Marketo), it will be tracked as an open. So yes, viewing the email in a preview pane will count as an open.
So yes, viewing the email in a preview pane will count as an open. Which is why “opens” aren’t a very reliable metric. An email that someone deletes – but still has time to render quickly in the preview pane – will be counted as an open.
How do I open the preview pane in Microsoft Outlook?
Open the Microsoft Outlook program. Click the View menu or tab at the top of the program window. Click the Reading pane or Preview pane option. Select the Right or Bottom option, depending on where you want the Preview pane displayed.
For a short period, it was considered dangerous to open mails, and by extension use the preview pane, unless you were sure the email was safe. But the major email developers of the time, including Microsoft, Pegasus, Eudora, and Apple (there was no Gmail at this point), got on the case very quickly.
How do I Turn Off the’always preview’feature in outlook?
With this feature turned off, the first time navigating to a folder after launching Outlook you will see ‘Select an item to Read’ in the navigation pane. Always preview messages is turned off by default, but you can turn it on or off at any time.
On the View tab, select Message Preview, and then choose an option. In a message that you’re reading or composing, you can split the window horizontally into two panes.
Always preview messages is turned off by default, but you can turn it on or off at any time. On the View tab, in the Layout group, select Reading Pane, and then select Options. Select or clear the Always preview messages check box. Single key reading using the space bar lets you move quickly through your messages in the Reading Pane.
How to see the reading pane in outlook?
How to see the Reading Pane in Outlook 1 Open the Microsoft Outlook program. 2 Click the View menu or tab at the top of the program window. 3 Click the Reading pane or Preview pane option. 4 Select the Right or Bottom option, depending on where you want the Preview pane displayed.
How do I view the most recent message in outlook?
Turning on ‘always preview messages ‘ will display the most recent message in the reading pane when navigating to another folder. With this feature turned off, the first time navigating to a folder after launching Outlook you will see ‘Select an item to Read’ in the navigation pane.