In short, Marketo is a marketing and lead-generation Software-as-a-Service (Saa. S) platform. Specifically, it’s designed to find and target qualified leads, automate numerous marketing services across multiple channels, and discover potential lead-to-revenue opportunities. However, this only scratches the service. Marketo can do a lot.
Marketo works across multiple digital channels, including mobile devices, email, video, website and search advertisements to automate marketing campaigns and sales lead generation for B2B and B2C marketers.
While we were researching we ran into the inquiry “What are Marketo’s marketing solutions?”.
Marketo’s solutions include: Marketo enables Marketeers to engage with prospects and clients in a highly personal, relevant manner. It provides framework to prioritize and better manage leads in an efficient way and align their marketing and sales organization. You are able to measure marketing ROI thru marketo.
– Marketo divides its dashboard into Analytics (all reports and tracking), Design Studio (templates, global forms, images, PDFs), Marketing Activities (your campaign kitchen where you make all your exciting campaigns), SEO, Calendar, and depending on your package – ABM. So it can do a lot of stuff.
Does marketo integrate with salesforce?
Marketo integrates bi-directionally with Salesforce meaning that data changed in either platform is automatically reflected in the other. This sync applies to leads, contacts, and Salesforce Campaigns; however, other types of data are not synced on both platforms.
You should be thinking “Is the Marketo-Salesforce integration right for You?”
Some believe that if you’re like many modern marketers, the ability of your marketing automation platform to talk to your CRM was probably (hopefully!) high on that list – and maybe even one of the reasons you ended up with Marketo. The Marketo-Salesforce integration is one of the most attractive and useful qualities of the Marketo platform tool.
How much does Marketo marketing automation cost?
According to Marketo’s pricing literature on its website, pricing is primarily based on the number of contacts in a marketing database, not usage. According to Capterra, Marketo Marketing Automation pricing starts at $1,026 per month. They do not have a free version. Marketo Marketing Automation offers a free trial.
What data does Marketo download from Marketo?
Marketo downloads all new and updated Salesforce records based on System. Modstamp (meaning, it “grabs” anything that has been created or updated since the previous sync based on the Last Modified Date. Time) New records in Marketo will NOT be sent to Salesforce unless explicitly told to via Smart Campaigns or Program-Campaign Sync.
One common answer is, this sync applies to leads, contacts, and Salesforce Campaigns; however, other types of data are not synced on both platforms. Get started with our Salesforce Marketo Integration Guide to see how to sync Marketo with Salesforce.
Does Marko have a Salesforce integration?
Marketo has a bi-directional Salesforce integration for leads, contacts, and Salesforce Campaigns, however it will not sync all data types. If you need step-by-step instructions check out our Salesforce Marketo Integration Guide.