Category: Google analytics

Does google analytics certification expire?

Answer: Yes, Google Analytics certification expires 12 months after the exam is completed. This means that the Analytics Individual Qualification (IQ) exam must be re-taken and passed each year to maintain certification. Fortunately, both the Analytics IQ exam and the Google Analytics Academy (courses that teach the material covered in the exam) are entirely free. […]

Why is google analytics used?

Google Analytics can be a useful tool for any business when it comes to learning more about customers and improving an existing SEO strategy. The introduction of Google Analytics 4 properties gives businesses even more control over how they track important metrics such as conversions, organic traffic, returning visitors, and more. Why google analytics is […]