Category: Google analytics

Does google analytics track ip?

When users land on your website, your Google Analytics tracking code collects their IP addresses. But Google strips IP data before it enters your reports. So although you can’t see user IPs in Google Analytics, your account still collects this data. IP addresses are not available in your Google Analytics reports So, while Google does […]

What google analytics tracks?

Google Analytics is used to view website analytics over time. When Google Analytics is used at its full potential, it can help you track your ROI (return on investment) for all of your online marketing efforts. It does this by giving you specific insights into the different ways your users found your site and how […]