They do the absolute bare minimum updating its algorithm, if at all. The only reason companies align themselves with Bing as their default search engine is because they either hate Google or they get paid by Microsoft. Not quite as bad as Internet Explorer or Microsoft smartphones but it reminds me of those a bit.
This of course begs the query “Why is it so hard to do well in Bing?”
One of the reasons why it’s so hard for Website owners to do well in Bing is that the Web marketing community shares so little information about Bing. PPC marketers have a much better collective wisdom about Bing than the unpaid search marketers who scratch their heads over Bing.
Why is Google switching to Bing?
Why is Google switching to Bing Google Automatically Switches To Bing – is a problem faced by users whose browser is hijacked by browser hijackers. A browser hijacker is a potentially unwanted program (PUP) that is a form of software created to change browser settings. In most cases, such software changes the home page, new.
I don’t think That Bing can beat Google by any mean. Google is the dominant search engine which made Yahoo on back foot and ultimately obsolete. Now as we see here Google is providing 80,90,000 results whereas Bing is providing 47,30,000 result for the same search query.
Google killed Bing by NOT trying to provide the best possible search results. Of course, to hear Googlers talk about their search engine, they always put quality first but their idea of quality is more quotidian than Microsoft’s. I used to see people complain about not being able to get their sites indexed in Bing all the time.
What are the pros and cons of Bing vs Google?
Gives more relevant results – Google search engine will organize your search results with precision and clarity. Whereas Bing users aren’t as many as those using Google, different studies have revealed that Bing offers a better click-through-rate than Google.
So, do you prefer Bing or Google search results?
Most likely you get acceptable results with Bing, but you never see what you could have gotten with Google. Sure, when someone searches on Bing for “xxx yyy”, they’ll get some results that they’re happy with, but they’ll never see my page. And they’ll never even know that it exists.