Even successful, established businesses can remain private for decades or never go public. Asana was a private company for 12 years and finally decided to go public in 2020.
Asana was a private company for 12 years and finally decided to go public in 2020. IPOs are known as a great way for investors to make a big profit in a relatively short time or ride the wave of a company’s success from the very start if they believe in the company’s long-term success.
Asana made its public debut through a direct listing with ticker ASAN. Based in San Francisco, Asana is a project management software company founded by ex-Facebookers.
How many users does asana have in 2020?
Asana said it has more than 75,000 paying customers and more than 1.2 million paid users as of January 31, 2020. Asana plans to list its stock on the New York Stock Exchange, which is also were Slack and Spotify hosted their direct listings last year.
Is Asana a publicly traded company?
Something is loading. Asana, a buzzy workplace collaboration startup created by one of Facebook’s cofounders more than a decade ago, filed paperwork Monday to become a publicly traded company through the novel “direct listing” process.
Based in San Francisco, Asana is a project management software company founded by ex-Facebookers. In a first for the New York Stock Exchange (NYSE), Asana was one of two direct listings by high-profile companies on the same day – the other one was Palantir Technologies, Inc. ( PLTR ).
Is Asana the most ambitious company in the collaboration space?
If Asana succeeds in convincing more paying customers that its software and tools are superior to the competition, the company will be on track to profitability and emerge as one of the most ambitious players in the collaboration and productivity space.
Another frequently asked query is “Is Asana stock a buy at $27?”.
Asana stock opened at a share price of $27, which was 22% above the reference price of $21 per share set by the NYSE. Asana’s valuation is $3.99 billion, compared to direct competitor Slack Technologies, Inc.’s ( WORK) $13.76 billion.
Is Asana’s IPO a direct listing?
But Asana has officially filed their S-1 (just like Airbnb recently did) with the SEC’s approval, so the details will soon be forthcoming. And unlike Airbnb, Asana was fully open with their plans to take the direct listing route from the get-go. The Asana IPO is a direct listing. A direct listing is a type of IPO, but the process differs.