Google Maps makes money through two primary revenue sources : Local Ads: Ads at the top of local business listings and custom branded map pins ($3.5bn a year).
Google also generates income from its free Maps program through another, more subtle, form of advertising. Google maps are highly detailed. Each map shows individual businesses on the street level, making it easy to find an exact location.
Simply, here’s what you have to do to make money with Google Maps: Offer them to rank their business on Top 3 results. Close the deal for $100-$150, and take $50 as advance. This is a clean profit of $85-$140 per business, isn’t it great? I hope this will be helpful. How does Google earn money through Google Drive?
Here is an infographic explaining how Google Maps earns approximately $4.3 bn revenue a year based on my rough estimates for next year. It consists of $3.5bn of revenue from advertising and $0.8bn in revenue from Google Maps API.
How is Google monetizing Google Maps through add revenue?
Another way how Google is monetizing Google Maps through add revenue by offering businesses custom branded pins that will feature a business logo. These pins show up right on the map, even if you are not looking for a specific business. You can see an example with Walgreen in San Francisco.
That means that Google Maps revenue can increase significantly, just in a few years. And since the costs of this service already exist, any revenue increase will mean an incremental increase in net income before tax. That is why it is such a significant opportunity for Google/Alphabet and why revenue from Google Maps can double in a few years.
How does Google make money from search results?
Along the right side of the search results screen are a number of small advertisements for Boston-based businesses, hotels, restaurants, and links to other sites selling hard-copy maps of the city. This type of paid advertising is the primary way in which Google earns its revenue. Google also generates revenue from its Ad, and sense program.
Why is Google Maps so important to businesses?
It has become so important part of our lives and businesses that if we were to experience a crash in Google Maps services, big unicorns like Uber, Didi, and Airbnb will go down along with it. But how does this giant work ? How does Google Maps make money given that it is free to use?