Bing ads is similar in both ad structure and purpose to Google Ad, and words., like ad Words, Bing ads are auction-based and rely on keywords. If you run ads on Bing, you create bids based on specific keywords. If a bid is successful, your ad appears for that keyword when users search for it.
One source argued that you may have heard people refer to Bing Ads as “ Microsoft Advertising ” or “Microsoft Bing Ads.” Microsoft rebranded Bing Ads to Microsoft Advertising in April 2019—though many digital marketers still use the terms interchangeably. Microsoft Advertising essentially works like this: Internet users search for a term, e. G, “black leggings.”.
In terms of functionality, Bing PPC ads work similarly to Google ads. You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad.
One way to consider this is Bing is Microsoft’s search engine which is a substitute for Google Adwords. Bing allows you to run ads on three search engines one being Bing itself and the other are its partner networks — Yahoo, and AOL. On the search engine result page (SERP) Bing shows display URLs below the ad headline.
How do ads work on the Microsoft Search Network?
Then, every time someone does a search on the Microsoft Search Network, an auction determines which ads are shown and where they’ll appear on the search results page. If your ad is eligible and appears in the search results page, you’ll only be charged when the ad is clicked.
Are Bing Ads cheaper than Google Ads?
Some studies have suggested that Bing Ads have a lower cost-per-click (CPC) than Google ads. Of course, the true cost of your ad depends on the keyword you’re bidding for. That’s why we recommend you test out both platforms.
How to launch a Bing ad campaign?
How to launch a Bing Ad campaign. Go to the Bing Ads website and click on the Sign up now button in the top right corner. If you don’t have a 2 Step 2: Import your Google Ads campaign (optional) 3 Step 3: Research the best keywords. 4 Step 4: Create your first campaign. 5 What next?
Provide that through your ad, and you’ll be able to create a lead generation machine with your Bing Ad campaign. Complement your digital marketing strategy with an engaging social media presence. Hootsuite can help you compose, schedule, and publish posts to all the major social platforms from one dashboard.